pink chaddi pvt ltd!

This post is fictitious, a lighter take on the recent happenings in our country. I do not mean any offence/disrespect to any individual, group, caste, community, or religion.

While returning from the recently concluded chemtech exhibition in Mumbai, where we had a booth, I shared a coolcab with a middle aged gentleman, from dadar to pune. A few minutes into the journey, and we got talking.

Me: hello, I am annand
He: hello annandjee, I am kewal. Kewal chaddiramani….oops chandiramani! Sorry…(laughing) ever since I started this business venture, I blurt out this surname!

Me: what business venture?
He: well, I started a firm called pink chaddi pvt ltd!

Me: (wide eyed) what? pink chaddi???? Ofcourse I can understand pvt ltd, because chaddi is something private and one has limited numbers too. Ha ha ha!
He: you got sense of humorous, annandbhai

Me: you mean humour, oh yeah, I love to have extra laughs all the time!. But why this crazy name?
He: well, the name suits the crazier things happening in India, doesn’t it? And personally, I also enjoy seeing the lighter side of life. When I saw that these womens’ group collecting pink chaddis, I sensed a business opportunity. So now I manufacture demo grade pink chaddis at my mfg unit. A no frill chaddi….(winks!)

Me: do you see this business flourishing kewaljee?
He: flourishing? Its booming already! Bar girls association of Mumbai wants to buy a large number, with black bands (to protest), they are planning a huge morcha on the secretariat in Mumbai soon, and they want to use flags made out of these chaddis, novel idea na?

Me: wow! I don’t belive this…
He: some afghan womens organization has also ordered, they want to demonstrate against the Taliban, for bringing out demeaning laws against women in that country. Further I also plan to export to sri lanka, Nepal, burma, and Singapore. You can log onto pinkchaddi.com for more info about us.

Me: why Singapore? That is a liberal country
He: hahaha yes it is, well… for Singapore, those women are keen as they want to wear it as a status symbol, and flaunt them openly sometimes! Some of them are so liberal, that they could be using a chaddi for the first time…he he he!

Me: wowowow…since I am into sales & marketing, are you planning some ad campaigns?
He: ofcourse, things are happening on that front too, you will see our ads soon, with a punchline: “pink chaddi, tode mardon ki haddi!” don’t look for a pun here annand bhai…ha ha ha!!

Me: you seem know the business well kewaljee
He: yes one has to, if I have to excel, I have also registered 3 names with the motion pictures association. I know once my chaddis become popular, someone will want to produce a movie, and then I want royalty on the names too.

Me: am curious to know the names kewaljee
He: 3 names! “chaddi mein hulchul”, “chameli ki chaddi”, and “senapati chaddi mein bhaaga”

Me: ha ha ha! Hats off to you sir, this is unbelievable and hilarious!
He: I have ambitious plans annandbhai, I want my name on BSE, and NASDAQ one day! You just wait and I will make it happen!

Me: I believe you kewaljee, anything can happen in a chaddi, especially if its pink!
He: ha ha ha, hey anandbhai, how about a stop at the food mall, we are approaching one.

Me: of course! I have an annual contract with the food mall , lets take a break.